Classic Advertising – The Cassette Tape and The Maxell’s Blown-Away Guy.

In 1966, the most popular rock and roll band in history, The Beatles, chose to step away from the pressures of live concerts to focus on creating music and recording albums. At that time, music artists could afford this luxury and still make tons of money by doing so. Back then, we had the delightfulContinue reading “Classic Advertising – The Cassette Tape and The Maxell’s Blown-Away Guy.”

Ray-Ban, The Icon Factory

-“When the Americans came here in 1943, they brought things we never saw before, like Coca-Cola, bubblegum, and Ray-Ban sunglasses”. – Recollections of one of the local residents of the Parnamirim Air Base, in Brazil, used by Allies during WWII. Necessity is the mother of invention, this is a very wise proverb that fits perfectlyContinue reading “Ray-Ban, The Icon Factory”