The Dodge Charger is one of those cars that has transcended into immortality. Considering some hiatus periods, the car has been around since 1966 and is now in its 8th generation.
The Charger has seen some ups and downs during its career, but so have the Mustang and the Camaro, so we are kinda even here.
The second generation (1968 – 1970) is the most popular, becoming one of history’s most desirable muscle cars. This is thanks in part to being the car of choice for many bad guys and outlaws on the big and small screen. The Charger plays an important role in movies like Bullitt (picture above), Dirty Mary, Crazy Larry , Fast and Furious, and, of course, The Dukes of Hazard.
The today’s catch is a more elusive first-generation Charger. I caught this gorgeous one while delivering parts for Alta Nissan Richmond Hill in Ontario, CA, in 2024.
This body style was produced in 1966 and 1967 and it was regarded as a personal, luxury coupe. The car was a direct competitor to the AMC Marlin, as the American auto industry was trying to once again lure customers into the fastback body style.
The first gen was a sales flop, and Dodge almost terminated the Charger moniker then. Thankfully, they decided to give the car a second chance.
With the much less pretentious Mustang, Ford finally won the customers over to the fastback design.
I hope you enjoyed today’s catch, and see you next time.
The Classic Machines 
Great catch. That Charger looks fantastic.
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Everything looks right about that car, the rims, tires, the beautiful color. I had to take that picture.
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When I first looked at your ‘catch’ I thought Marlin. Like the fish. They look SO similar it’s surprising. This gen Charger just seems so much bigger with that fastback, compared to the 2nd generation.
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Still surprised it was a sales flop. It’s actually quite an elegant car.
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I am also surprised the car didn’t sell well. Dodge even advertised it correctly as a “personal, luxury, sports coupe.” If you had the means, you could even buy one with a 4-speed manual transmission and the iconic 426 HEMI under the hood.
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The first generation charger was so sleek! 🙂
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So true! It is amazing how such a large car can be so beautifully designed.
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Underrated muscle car, for sure
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