Norton-Wankel – The Victory of the Underdog.

(Originally published on May 15, 2021) In the 1970s, as Japanese motorcycles began dominating the global market, Norton was merely another legendary British bike brand fighting to stay afloat. A mix of mismanagement and lack of innovation brought the company very close to bankruptcy. Still, it was in the late 1960s that Norton had aContinue reading “Norton-Wankel – The Victory of the Underdog.”

Norton-Wankel – The Victory of the Underdog.

In the 1970s, as Japanese motorcycles began dominating the global market, Norton was merely another legendary British bike brand fighting to stay afloat. A mix of mismanagement and lack of innovation brought the company very close to bankruptcy. Still, it was in the late 1960s that Norton had a spark of brilliance; the engineering developmentContinue reading “Norton-Wankel – The Victory of the Underdog.”